Facebook Global Brands - Brazylia

Total: 63

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Cacau Show Cacau Show 9,517,385 761,762

99

No variation 2 Skol Skol 12,581,167 173,675

96

No variation 3 O Boticário O Boticário 13,662,510 87,580

95

Up 4 Via Marte Via Marte 3,540,537 152,416

93

Up 5 Natura Brasil Natura Brasil 13,250,139 38,284

92

Down 6 Guaraná Antarctica Guaraná Antarctica 16,010,320 41,690

92

Up 7 Garoto Garoto 12,640,627 29,844

91

Down 8 Bradesco Bradesco 5,146,752 65,383

91

No variation 9 Hotel Urbano Hotel Urbano 12,265,543 9,140

89

Up 10 Eudora Eudora 4,563,752 18,088

88

Up 11 Risqué Risqué 7,532,932 8,461

86

Down 12 Petrobras Petrobras 1,813,832 23,482

86

Up 13 Magazine Luiza Magazine Luiza 5,712,143 5,715

86

No variation 14 Dafiti Dafiti 10,979,683 2,311

85

No variation 15 BebeStore BebeStore 2,817,926 11,570

85

Down 16 Ruffles Brasil Ruffles Brasil 2,535,132 7,890

84

No variation 17 decolar.com decolar.com 10,881,582 1,777

84

No variation 18 Zaxy Zaxy 1,214,690 15,220

83

Up 19 99 99 561,542 21,304

82

Up 20 Fini Fini 5,139,064 2,039

82

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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