Facebook Global Brands - Australia

Total: 109

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Billabong Billabong 4,447,159 4,932

83

No variation 2 Black Milk Clothing Black Milk Clothing 742,038 4,461

79

No variation 3 Lorna Jane Lorna Jane 1,116,587 1,785

77

Up 4 Alfemminile Alfemminile 686,073 1,235

76

Down 5 Surfer Girl Surfer Girl 3,074,128 463

76

No variation 6 Qantas Qantas 1,192,971 512

75

No variation 7 Pepperstone Pepperstone 45,237 25,264

73

No variation 8 Arnott's Tim Tam Arnott's Tim Tam 381,129 1,562

72

No variation 9 Bonds Bonds 944,924 269

72

No variation 10 Triangl Triangl 263,000 1,060

71

No variation 11 Virgin Australia Virgin Australia 695,362 133

69

No variation 12 S P Jain School of Global Management S P Jain School of Global Management 275,856 235

68

No variation 13 Atlassian Atlassian 163,117 237

66

Up 14 Shoes of Prey Shoes of Prey 259,996 151

66

Up 15 Take 3 Take 3 35,366 695

65

Down 16 99designs 99designs 184,527 125

65

Up 17 Tigerlily Tigerlily 59,140 290

64

Up 18 Buena Vista Farm Buena Vista Farm 9,148 1,147

62

Down 19 Rexona Rexona 11,734,314 739

62

No variation 20 Ansell Ansell 2,300 5,749

62

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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