Facebook Brands & Organisations - Kolumbia

Total: 186

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Juan Valdez Café Juan Valdez Café 4,038,071 12,343

79

Up 2 Baileys Colombia Baileys Colombia 371,906 70,197

77

Down 3 Old Parr Old Parr 1,341,385 13,392

76

Up 4 Latam Colombia Latam Colombia 1,209,363 6,175

74

Down 5 Cerveza Aguila Cerveza Aguila 1,649,633 8,675

74

Up 6 Fpl Fpl 173,916 31,364

73

Up 7 Policía Colombia Policía Colombia 1,354,273 3,553

73

Up 8 Centro Democrático Centro Democrático 291,794 16,048

73

Down 9 Cerveza Poker Cerveza Poker 1,121,652 6,034

73

No variation 10 Carulla Carulla 780,980 1,718

70

No variation 11 Café de Colombia Café de Colombia 335,048 4,130

69

Up 12 Leonisa Leonisa 855,110 1,386

69

Up 13 Eluniversal Colombia Eluniversal Colombia 468,702 2,110

69

Up 14 NotiMillos NotiMillos 442,937 2,373

69

Down 15 Movistar Colombia Movistar Colombia 1,781,168 630

69

No variation 16 Servicio Nacional de Aprendizaje (Sena) Servicio Nacional de Aprendizaje (Sena) 623,141 1,194

68

Up 17 Rcn Colombia Rcn Colombia 381,248 1,321

68

No variation 18 Avianca Avianca 2,535,798 233

68

Up 19 Toyota Colombia Toyota Colombia 44,671 13,899

67

Down 20 Chapstick Colombia Chapstick Colombia 148,206 5,177

67

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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