Facebook Brands & Organisations - Kolumbia

Total: 139

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Cerveza Aguila Cerveza Aguila 1,629,905 41,817

80

No variation 2 Baileys Colombia Baileys Colombia 358,577 54,916

76

Up 3 Cerveza Poker Cerveza Poker 1,110,036 11,810

75

No variation 4 Old Parr Old Parr 1,331,401 9,214

75

Up 5 Policía Colombia Policía Colombia 1,349,769 7,409

75

Down 6 Juan Valdez Café Juan Valdez Café 4,019,771 2,723

75

Up 7 Chapstick Colombia Chapstick Colombia 147,940 26,100

72

Down 8 Latam Colombia Latam Colombia 1,186,484 1,986

71

No variation 9 NotiMillos NotiMillos 439,525 5,032

71

No variation 10 Movistar Colombia Movistar Colombia 1,765,110 954

70

No variation 11 Centro Democrático Centro Democrático 287,100 5,137

70

No variation 12 Leonisa Leonisa 826,737 1,345

69

No variation 13 Carulla Carulla 781,283 1,042

68

Up 14 Servicio Nacional de Aprendizaje (Sena) Servicio Nacional de Aprendizaje (Sena) 615,849 1,301

68

Down 15 Eluniversal Colombia Eluniversal Colombia 462,506 1,283

68

No variation 16 FloresparaColombia FloresparaColombia 75,212 19,564

67

Up 17 Éxito Éxito 1,611,223 219

67

Up 18 Avianca Avianca 2,498,171 130

66

Down 19 Creaciones Tejidas Creaciones Tejidas 384,188 805

66

Up 20 Rcn Colombia Rcn Colombia 364,043 706

66

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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