Alianzo Rank Local Brands - Hiszpania

Total: 2408

  # PROFILE
No variation 1 PP PP 65 77 74 56 0 0 0 58 85 0 54 0
No variation 2 PSOE PSOE 1 77 72 66 0 71 36 55 83 0 58 0
No variation 3 Starbucks España Starbucks España 14 67 81 29 0 7 64 63 79 0 0 0
Up 4 Esquerra (ERC) Esquerra (ERC) 1 73 74 66 0 25 0 56 74 0 25 0
Down 5 Policía España Policía España 1 85 80 55 0 0 0 63 66 0 0 0
No variation 6 Carrefour España Carrefour España 0 64 78 60 0 58 52 56 71 0 0 0
No variation 7 Real Academia Española Real Academia Española 1 75 66 37 0 0 0 54 82 0 33 0
No variation 8 bcn.cat (Ajuntament de Barcelona) bcn.cat (Ajuntament de Barcelona) 51 67 69 54 43 20 39 56 57 0 52 0
No variation 9 Universidad de Salamanca Universidad de Salamanca 0 62 64 48 64 53 47 31 79 0 0 0
No variation 10 Paradores Paradores 57 59 69 47 13 18 48 68 63 0 0 0
Up 11 Comunidad de Madrid Comunidad de Madrid 0 70 63 49 61 0 0 0 88 0 0 0
Down 12 Dia España Dia España 1 55 77 58 68 32 0 54 61 0 0 0
No variation 13 Facua Facua 72 71 70 56 47 56 36 40 48 0 25 0
Up 14 Generalitat de Catalunya Generalitat de Catalunya 61 68 59 50 34 0 0 0 81 0 0 0
Down 15 Izquierda Unida Izquierda Unida 1 76 74 61 0 0 0 0 76 0 0 0
No variation 16 Ayuntamiento de Madrid Ayuntamiento de Madrid 0 73 72 54 1 27 36 59 55 0 0 0
Up 17 Universidad de Deusto Universidad de Deusto 56 61 58 60 64 31 38 38 59 0 51 0
Up 18 Lidl España Lidl España 0 60 74 74 77 1 0 0 69 0 0 0
No variation 19 Vodafone España Vodafone España 64 63 64 56 0 78 47 37 54 0 59 0
Down 20 UPyD UPyD 0 72 65 52 0 35 0 14 75 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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