Alianzo Rank Local Brands - Brazylia

Total: 717

  # PROFILE
No variation 1 Lojas Renner Lojas Renner 16 58 86 78 67 88 77 65 55 0 0 0
No variation 2 MRV Engenharia MRV Engenharia 1 67 78 73 65 79 0 60 48 0 54 0
Up 3 Claro Brasil Claro Brasil 0 76 68 91 0 54 0 0 71 0 0 0
Down 4 Porto Seguro Porto Seguro 42 55 74 59 62 76 0 68 48 0 0 0
No variation 5 Ipiranga Ipiranga 0 56 80 77 58 0 0 54 48 0 0 0
No variation 6 Caixa Econômica Federal Caixa Econômica Federal 0 58 84 75 1 12 0 0 67 0 0 0
No variation 7 FGV FGV 0 59 69 59 75 81 36 58 44 0 0 0
No variation 8 Descomplica Descomplica 1 58 77 85 0 80 53 65 32 0 0 0
No variation 9 Sadia Sadia 0 49 66 70 0 0 0 49 55 0 0 0
Up 10 UFRGS UFRGS 0 54 65 64 36 0 0 0 64 0 0 0
Down 11 Bob's Bob's 0 54 95 73 27 7 0 62 15 0 0 0
Up 12 Netflix Brasil Netflix Brasil 74 89 92 93 0 0 0 0 0 0 0 0
Up 13 C&A Brasil C&A Brasil 0 59 94 87 59 0 0 63 0 0 0 0
Down 14 Fiat Automóveis Brasil Fiat Automóveis Brasil 0 58 91 80 0 61 0 78 0 0 0 0
Down 15 Greenpeace Brasil Greenpeace Brasil 0 78 83 64 0 84 0 64 0 0 0 0
Up 16 Submarino Submarino 1 72 77 71 0 59 48 76 0 0 0 0
Up 17 Banrisul Banrisul 1 48 68 41 0 8 28 23 51 0 0 0
Down 18 Ricardo Eletro.com Ricardo Eletro.com 0 56 79 0 0 65 0 48 37 0 0 0
Up 19 Ministério da Saúde do Brasil Ministério da Saúde do Brasil 16 72 86 68 0 0 0 58 0 0 0 0
No variation 20 Burger King Brasil Burger King Brasil 0 59 92 73 0 0 0 67 0 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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