Alianzo Rank Global Brands - Szwajcaria

Total: 141

  # PROFILE
No variation 1 IWC Watches IWC Watches 63 70 80 66 76 75 48 78 58 0 36 57
No variation 2 Doctors Without Borders/ Médecins Sans Frontières (MSF) Doctors Without Borders/ Médecins Sans Frontières (MSF) 12 70 74 60 71 53 53 75 80 0 68 0
Up 3 World Economic Forum World Economic Forum 81 85 77 77 74 85 38 0 80 0 70 0
Down 4 TAG Heuer TAG Heuer 2 73 74 68 66 80 0 77 72 0 35 0
No variation 5 Swatch Swatch 22 62 73 57 56 50 60 78 71 75 70 60
Up 6 FIFA FIFA 0 90 77 93 0 0 0 0 95 0 0 0
Down 7 Swiss International Air Lines Swiss International Air Lines 57 67 59 67 1 70 0 75 80 0 30 0
No variation 8 Nestlé Nestlé 1 67 70 50 78 39 49 47 87 0 61 0
No variation 9 Christian Louboutin Christian Louboutin 0 83 78 0 71 0 56 88 73 0 0 0
Up 10 World Health Organization (WHO) World Health Organization (WHO) 0 89 43 70 0 74 0 57 90 0 0 0
No variation 11 WWF (World Wide Fund for Nature) WWF (World Wide Fund for Nature) 0 90 79 65 78 76 0 0 80 0 0 0
Down 12 Omega Omega 0 69 73 66 52 0 19 78 70 0 33 0
No variation 13 Nespresso Nespresso 0 63 63 82 47 56 64 75 72 0 0 1
No variation 14 Chopard Chopard 47 69 72 64 0 54 55 75 55 0 0 61
No variation 15 Novartis Novartis 0 69 73 55 86 0 49 48 74 0 36 0
No variation 16 OHCHR (Office of the United Nations High Commissioner for Human Rights) OHCHR (Office of the United Nations High Commissioner for Human Rights) 0 84 72 51 0 60 0 55 69 0 0 0
No variation 17 Kit Kat Kit Kat 0 62 60 52 0 76 47 55 80 90 0 0
Up 18 International Committee of the Red Cross - ICRC International Committee of the Red Cross - ICRC 1 85 69 68 64 41 0 0 71 0 43 68
Down 19 International Labour Organization (ILO) International Labour Organization (ILO) 61 71 67 53 72 0 0 0 81 0 49 0
No variation 20 UBS UBS 49 75 57 56 82 33 0 0 82 0 15 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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