Alianzo Rank Global Brands - Hiszpania

Total: 2133

  # PROFILE
No variation 1 Mango Mango 23 72 80 68 74 54 66 86 70 75 0 65
No variation 2 El Corte Inglés El Corte Inglés 74 69 74 66 75 76 63 68 75 0 0 0
No variation 3 Bershka Bershka 67 69 80 61 0 33 62 83 63 70 0 53
No variation 4 Zara Zara 0 72 84 56 0 39 49 66 73 72 30 71
Up 5 Iberia Iberia 74 67 60 68 68 26 52 55 75 0 35 0
Up 6 Pull & Bear Pull & Bear 66 65 82 62 63 0 50 63 56 0 32 68
Down 7 Desigual Desigual 50 61 73 62 65 70 48 77 54 47 34 58
Down 8 Vueling Vueling 69 65 58 61 65 39 44 67 74 0 0 0
No variation 9 BBVA BBVA 47 62 79 56 81 61 24 44 69 0 0 0
No variation 10 Iberdrola Iberdrola 67 65 65 56 65 36 27 53 69 0 32 0
Up 11 Riu Hotels & Resorts Riu Hotels & Resorts 0 66 73 63 66 78 58 70 53 0 40 0
No variation 12 IE Business School IE Business School 15 64 62 47 71 76 49 57 66 0 60 32
Down 13 Massimo Dutti Massimo Dutti 0 60 80 61 61 5 58 58 55 54 0 71
Down 14 Orbea Orbea 14 61 67 76 28 28 35 54 62 33 30 50
Up 15 AirEuropa AirEuropa 65 69 64 58 57 60 36 0 77 0 0 0
Down 16 Stradivarius Stradivarius 0 64 73 60 54 38 56 64 49 0 0 70
No variation 17 Telepizza Telepizza 0 66 69 49 51 54 42 67 57 0 0 0
No variation 18 Tous Tous 13 58 74 63 57 0 0 76 48 0 0 0
Up 19 Ciudadanos Ciudadanos 0 77 74 75 60 0 0 68 35 0 52 0
Down 20 Ambar Ambar 50 64 67 54 42 26 37 58 46 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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