Alianzo Rank Global Brands - Niemcy

Total: 386

  # PROFILE
No variation 1 BMW BMW 72 82 82 91 75 99 53 94 93 50 0 75
Up 2 Mercedes-Benz Mercedes-Benz 62 88 92 87 1 97 66 92 90 0 0 80
Down 3 Adidas Adidas 24 85 87 84 82 67 59 90 91 91 0 74
Up 4 Lufthansa Lufthansa 45 70 72 78 42 74 60 77 88 0 0 73
Down 5 Porsche Porsche 0 81 80 89 70 78 70 67 86 0 0 0
No variation 6 Siemens Siemens 43 70 71 67 89 43 0 52 85 0 0 63
No variation 7 Hugo Boss Hugo Boss 1 72 79 25 63 90 52 79 75 0 0 62
No variation 8 Daimler Daimler 75 64 78 68 85 0 0 52 80 0 0 0
No variation 9 Leica Camera Leica Camera 84 53 71 75 33 60 65 59 73 33 54 60
Up 10 Bayer Bayer 0 70 69 53 75 40 34 47 89 0 30 0
Down 11 Puma Puma 0 82 81 82 73 57 66 90 35 81 0 69
No variation 12 Karl Lagerfeld Karl Lagerfeld 0 69 75 59 0 16 0 86 78 0 0 0
Up 13 Zalando Zalando 50 54 78 62 69 46 68 73 63 0 0 0
Down 14 BMW Motorrad BMW Motorrad 0 69 82 79 0 68 55 57 64 0 0 0
No variation 15 SAP SAP 75 72 66 62 86 72 38 0 81 0 0 0
No variation 16 adidas Running adidas Running 0 77 80 76 0 0 0 0 91 0 0 0
No variation 17 Audi International Audi International 5 57 67 0 80 75 79 59 88 0 0 1
No variation 18 New Yorker New Yorker 0 50 80 58 0 64 48 75 63 0 27 0
No variation 19 Smart Smart 50 49 69 69 0 0 61 64 63 0 0 70
No variation 20 Deutsche Bank Deutsche Bank 8 71 63 63 62 33 0 0 82 0 54 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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