Youtube Local Brands - Colombia

Total: 41

  # PROFILE SUBSCRIBERS VIEWS ranking
Up 1 Olimpicastereo Colombia olimpicastereofm 33,995 16,033,319

81

Down 2 Cerveza Poker CervezaPokerColombia 82,464 74,181,343

81

No variation 3 Policía Colombia POLICIA DE COLOMBIA 32,006 12,407,925

75

No variation 4 Movistar Colombia movistarcolombia 33,531 88,726,971

74

No variation 5 Laopinion Colombia weblaopinion 16,904 22,458,576

69

No variation 6 Bancolombia GrupoBancolombia 19,450 24,169,507

67

No variation 7 Banco de la República de Colombia Banco de la República 15,368 3,871,613

63

No variation 8 Centro Democrático Centro Democrático Comunidad Oficial 15,883 9,808,769

62

Up 9 ETB ETBCorporativo 14,422 10,295,059

58

No variation 10 Nissan Colombia NissanColombia 1,076 2,275,833

57

Up 11 Eluniversal Colombia eluniversalmedia 6,433 6,570,264

57

Down 12 UNIMINUTO Sede Principal CanalUNIMINUTO 2,829 1,210,192

56

No variation 13 Chiclets Colombia Dale Chiclets 1,900 1,002,789

52

No variation 14 Punto Blanco Colombia puntoblanco1 3,297 2,016,783

50

No variation 15 Universidad Jorge Tadeo Lozano Utadeo | Universidad Jorge Tadeo Lozano 1,824 310,423

50

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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