Youtube Local Brands - Brazil

Total: 206

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 Claro Brasil ClaroBrasil 462,918 406,997,755

91

No variation 2 Sony Pictures Brasil SonyPicturesBrasil 379,451 298,220,375

89

No variation 3 Burger King Brasil burgerkingbr 34,277 48,111,036

84

No variation 4 Nissan Brasil nissanoficial 284,730 168,652,233

83

No variation 5 Vivo Vivo 965,578 347,398,697

83

Up 6 Descomplica Descomplica 1,329,026 92,535,242

83

Down 7 Fiat Automóveis Brasil fiat 560,737 149,170,587

83

Up 8 Netshoes netshoes 206,069 115,498,561

81

Down 9 Santander Brasil santanderbrasil 121,863 273,844,796

80

No variation 10 Moto Brasil siteMOTOcombr 63,023 18,978,324

79

Up 11 Discoverybrasil Brasil discoverybrasil 240,921 59,349,050

79

Up 12 Itaipava itaipavapilsen 34,801 85,991,706

78

Up 13 Samsung Brasil samsungexperience 128,737 160,342,819

77

Down 14 OMO Brasil omobrasil 43,186 39,136,599

77

Up 15 Estratégia Concursos Estratégia Concursos 526,900 33,536,454

77

No variation 16 L'Oreal Paris Brasil lorealparisbrasil 92,300 179,505,799

77

Down 17 Gran Cursos Online grancursostv 504,868 47,446,538

77

Down 18 Pantene Brasil pantenebrasil 217,431 94,780,863

76

Down 19 Motorola Brasil motorolabrasil 311,535 258,512,339

75

Up 20 Renault Brasil RenaultBrasil 266,961 72,888,714

74

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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