Youtube Global Brands - Svezia

Total: 35

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 Propellerhead PropellerheadSW 124,872 26,066,761

80

Up 2 Scania Scania Group 69,674 22,345,688

79

Down 3 Volvo Cars volvocarsnews 103,198 37,623,396

77

Down 4 H&M hennesandmauritz 324,147 176,602,515

76

Down 5 ABSOLUT absolut 22,887 29,199,891

74

Up 6 iZettle iZettle 3,012 10,024,167

69

Down 7 Hasselblad Hasselblad 38,896 4,204,848

68

Up 8 Nobel Prize Nobel Prize 73,033 13,465,844

66

Down 9 SAS (Scandinavian Airlines System) flysas 8,879 16,503,294

65

No variation 10 Electrolux electrolux 20,644 55,889,402

62

No variation 11 COS (Collection of Style) cosstores 4,362 1,154,164

58

No variation 12 Axis Communications AxisCommunications 11,722 5,154,285

57

Up 13 Haglöfs Haglöfs 3,832 3,075,522

57

Down 14 Apotek Hjärtat Apotek Hjärtat 474 2,565,221

57

No variation 15 SKF SKF Group 11,002 2,428,605

56

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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