VKontakte Brands & Organisations

  # PROFILE MEMBERS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Coca-Cola Coca-Cola 4,020,101 1,151

100

Down 2 Сбербанк Сбербанк 2,103,304 1,714

99

Down 3 Skittles Skittles 540,389 3,203

97

No variation 4 Sunlight Sunlight 1,317,592 1,293

97

Up 5 KFC KFC 1,892,113 1,031

95

Down 6 Marvel Russia Marvel Russia 319,079 2,028

94

Down 7 Билайн Билайн 789,899 638

94

Down 8 Kit Kat Kit Kat 238,008 2,305

92

Up 9 Adidas Adidas 625,240 1,733

92

Up 10 Audi Russia Audi Russia 351,571 2,448

91

Down 11 Сбербанк: Банк друзей Сбербанк: Банк друзей 123,280 2,632

91

Up 12 Дочки - Сыночки Дочки - Сыночки 748,860 885

90

No variation 13 Samsung Mobile Samsung Mobile 1,243,017 348

90

Up 14 Adidas Originals Adidas Originals 476,934 1,123

89

Down 15 Nikon Russia Nikon Russia 349,006 399

88

No variation 16 Letu Rossiya Letu Rossiya 141,187 1,037

88

No variation 17 Chupa Chups Chupa Chups 169,777 2,367

88

Up 18 Rivegauche Rossiya Rivegauche Rossiya 265,609 407

87

Up 19 Ситилинк Ситилинк 158,702 1,242

87

Up 20 eBay eBay 181,788 942

87


Largest growth on VKontakte (Last 30 days)


# Profile   Difference
1 ПАО «НК «Роснефть» ПАО «НК «Роснефть»

+61
2 Ktonanovenkogo Rossiya Ktonanovenkogo Rossiya

+29
3 Migom Byelarus Migom Byelarus

+29
4 Air France Air France

+25
5 Victoria's Secret Victoria's Secret

+22

Would you like to see the full list? Largest growth

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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