Twitter Local Brands - Spagna

Total: 1948

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Policía España @policia 3,101,967 227

91

Up 2 Guardia Civil @guardiacivil 1,158,973 300

87

Down 3 Podemos @ahorapodemos 1,312,943 213

87

Up 4 Ministerio del Interior @interiorgob 509,686 154

83

Down 5 PSOE @PSOE 587,048 75

83

No variation 6 PP @PPopular 678,736 52

82

No variation 7 Izquierda Unida @iunida 518,560 123

82

No variation 8 Real Academia Española @RAEinforma 1,120,664 25

81

Up 9 Mossos d'Esquadra @mossos 486,319 106

81

Down 10 Greenpeace España @greenpeace_esp 363,540 71

81

No variation 11 Ómnium Cultural @omnium 233,238 254

81

No variation 12 Nintendo España @NintendoES 363,724 79

78

Up 13 Adidas España @adidas_ES 904,685 43

76

Up 14 Amnistía Internacional España @amnistiaespana 123,105 47

76

Up 15 UPyD @UPYD 214,716 22

76

Up 16 Comunidad de Madrid @ComunidadMadrid 473,862 15

76

Down 17 Ayuntamiento de Madrid @MADRID 592,183 10

76

No variation 18 UNICEF España @unicef_es 252,780 19

75

Up 19 Fundéu (Fundación del Español Urgente) @Fundeu 247,633 13

75

Up 20 GDT Guardia Civil @GDTGuardiaCivil 217,708 36

75

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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