Twitter Local Brands - Messico

Total: 261

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Cinépolis @Cinepolis 7,142,562 62

90

No variation 2 UNAM @UNAM_MX 3,057,477 50

87

No variation 3 Gandhi @LibreriasGandhi 1,648,376 76

84

No variation 4 Instituto Politécnico Nacional @IPN_MX 788,885 69

80

No variation 5 PlayStation Latinoamérica @PlayStation_LA 1,040,212 20

79

No variation 6 Semar @SEMAR_mx 794,078 31

79

Up 7 Ticketmaster México @Ticketmaster_Me 1,453,339 5

77

Down 8 Xbox Mexico @XboxMexico 597,799 16

77

Up 9 Coca-Cola México @CocaColaMx 660,485 14

76

Up 10 Eleconomista México @eleconomista 382,224 7

76

Up 11 Mixup @MixupTeam 340,996 29

75

Down 12 Volkswagen de México @Volkswagen_MX 923,903 16

75

No variation 13 UNICEF Mexico @UNICEFMexico 339,345 13

74

No variation 14 Starbucks Mexico @StarbucksMex 498,831 20

74

No variation 15 El Palacio de Hierro @palaciohierro 826,672 6

74

Up 16 Nike México @nikemexico 532,165 17

74

Down 17 Cerveza Victoria México @VictoriaMX 219,817 206

74

Up 18 Sony Pictures Latam @SPE_LatinAM 1,419,548 3

73

Down 19 Sony Pictures Mexico @SonyPicturesMX 1,244,549 3

73

No variation 20 Sanborns @solosanborns 294,158 15

73

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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