Twitter Local Brands - Messico

Total: 253

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Cinépolis @Cinepolis 6,817,289 63

92

No variation 2 UNAM @UNAM_MX 2,847,319 74

89

No variation 3 PlayStation Latinoamérica @PlayStation_LA 1,004,776 35

82

Up 4 Gandhi @LibreriasGandhi 1,570,696 7

80

Down 5 Xbox Mexico @XboxMexico 563,638 24

80

No variation 6 Greenpeace Mexico @greenpeacemx 405,995 31

79

Up 7 Instituto Politécnico Nacional @IPN_MX 757,720 20

78

Down 8 Coca-Cola México @CocaColaMx 653,935 12

78

Down 9 Eleconomista México @eleconomista 348,745 6

77

No variation 10 Volkswagen de México @Volkswagen_MX 879,106 20

77

No variation 11 Ticketmaster México @Ticketmaster_Me 1,423,523 2

77

No variation 12 El Palacio de Hierro @palaciohierro 808,123 8

76

Up 13 Sony Pictures Latam @SPE_LatinAM 1,422,417 3

76

Up 14 Starbucks Mexico @StarbucksMex 460,056 20

76

Down 15 Gobierno de Veracruz @GobiernoVer 380,944 22

75

Down 16 Sony Pictures Mexico @SonyPicturesMX 1,245,571 2

75

Up 17 Chevrolet Mexico @ChevroletMexico 287,186 32

75

Up 18 Centro de Capacitación Cinematográfica, A.C. @CCCMexico 389,854 6

74

Up 19 Mixup @MixupTeam 337,688 9

74

Down 20 Samsung Mobile MX @samsungmobilemx 365,908 14

74

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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