Twitter Local Brands - India

Total: 268

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Bharatiya Janata Party (BJP) @BJP4India 7,639,888 631

95

No variation 2 Indian National Congress @INCIndia 3,124,516 705

92

No variation 3 Aam Aadmi Party (AAP) @AamAadmiParty 4,278,125 150

89

No variation 4 Samsung Mobile India @SamsungMobileIN 1,533,621 61

82

No variation 5 Yes Bank @YESBANK 3,568,866 18

78

Up 6 State Bank of India @TheOfficialSBI 2,691,966 12

76

Down 7 Hyundai India @HyundaiIndia 881,155 48

76

Down 8 Airtel India @airtelindia 2,283,421 9

76

No variation 9 BMW India @bmwindia 1,449,286 14

75

No variation 10 Mercedes-Benz India @MercedesBenzInd 456,583 22

74

Up 11 Axis Bank @AxisBank 226,580 37

72

No variation 12 Audi India @AudiIN 726,831 8

71

Up 13 Igyaan Bhārat @igyaan 104,327 14

70

Up 14 Pinboard Bhārat @Pinboard 43,511 7

70

Down 15 ICICI Bank @ICICIBank 367,729 5

70

Up 16 Air India @airindiain 134,653 12

69

Up 17 IndiGo @IndiGo6E 125,769 15

69

Down 18 HDFC Bank @HDFC_Bank 243,266 7

69

Down 19 Royal Enfield @royalenfield 80,646 17

68

Up 20 L'Oréal India @LOrealParisIn 85,749 22

67

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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