Twitter Local Brands - Brazil

Total: 592

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Netflix Brasil @NetflixBrasil 3,835,654 1,985

95

No variation 2 Greenpeace Brasil @GreenpeaceBR 1,988,436 32

84

No variation 3 Polícia Federal (Brasil) @policiafederal 1,002,077 96

82

No variation 4 Claro Brasil @ClaroBrasil 5,865,540 0

81

Up 5 Ministério da Saúde do Brasil @minsaude 674,297 9

77

Down 6 Submarino @submarino 537,290 9

77

No variation 7 Observatorio da Imprensa @observatorio 578,035 4

74

Up 8 Correiobraziliense Brasil @correio 660,942 4

74

Down 9 UNICEF Brasil @unicefbrasil 621,074 6

73

No variation 10 Igreja Universal do Reino de Deus @IgrejaUniversal 230,990 63

73

Up 11 MRV Engenharia @mrvengenharia 586,149 8

72

Down 12 Samsung Brasil @SamsungBrasil 535,423 6

72

Down 13 Riachuelo @riachuelo 142,331 17

71

No variation 14 Xbox Brasil @XboxBR 226,326 10

71

No variation 15 Trivela Brasil @trivela 167,151 6

71

Up 16 PlayStation Brasil @PlayStation_BR 232,223 11

71

No variation 17 Palacio do Planalto - Presidência da República do Brasil @planalto 755,003 1

71

Down 18 CET São Paulo (Companhia de Engenharia de Tráfego) @CETSP_ 1,310,406 1

70

No variation 19 Vivo @vivobr 573,544 0

70

Up 20 Blogdacidadania Brasil @eduguim 53,133 24

70

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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