Twitter Local Brands - Brazil

Total: 588

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Netflix Brasil @NetflixBrasil 3,246,674 1,105

91

No variation 2 Claro Brasil @ClaroBrasil 5,893,959 23

87

No variation 3 Greenpeace Brasil @GreenpeaceBR 1,932,671 26

83

No variation 4 Ministério da Saúde do Brasil @minsaude 659,014 26

79

No variation 5 UNICEF Brasil @unicefbrasil 619,809 22

75

No variation 6 Igreja Universal do Reino de Deus @IgrejaUniversal 214,814 169

75

No variation 7 Sptrans Brasil @sptrans_ 688,863 27

75

No variation 8 Palacio do Planalto - Presidência da República do Brasil @planalto 737,968 4

74

Up 9 Correiobraziliense Brasil @correio 626,869 3

72

Down 10 Puma Brasil @puma_br 115,251 299

72

Down 11 Submarino @submarino 535,960 2

72

Up 12 Trivela Brasil @trivela 163,114 10

71

Up 13 Blogdacidadania Brasil @eduguim 49,843 66

71

Up 14 Sebrae @sebrae 337,099 5

71

Up 15 MRV Engenharia @mrvengenharia 533,520 5

70

Down 16 Xbox Brasil @XboxBR 219,566 8

70

Up 17 Vivo @Vivoemrede 570,046 0

70

Up 18 CET São Paulo (Companhia de Engenharia de Tráfego) @CETSP_ 1,264,321 1

69

No variation 19 Observatorio da Imprensa @observatorio 573,334 0

69

Up 20 Campusparty Brasil @CampusPartyBRA 96,815 4

68

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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