Twitter Local Brands - Argentina

Total: 130

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Greenpeace Argentina @GreenpeaceArg 426,976 65

82

Up 2 McDonald's Argentina @McDonalds_Ar 306,992 42

75

Up 3 Buenos Aires Participación Ciudadana @BAPartCiudadana 250,566 49

73

No variation 4 Losandes Argentina @LosAndesDiario 186,137 5

72

Up 5 Garbarino @garbarino 498,616 4

71

Up 6 Frasespiolas Argentina @frasesmegustan 211,892 22

70

Up 7 Personal @PersonalAr 402,964 0

69

Down 8 Movistar Argentina @MovistarArg 271,162 0

69

Up 9 Diaadia Argentina @diaadiacomar 281,261 1

68

Down 10 Samsung Argentina @SamsungArg 308,812 2

68

Down 11 Lagaceta Argentina @LaGacetaTucuman 192,380 1

68

No variation 12 Claro Argentina @ClaroArgentina 347,647 0

68

Up 13 Unlp Argentina @unlp 193,675 3

67

Down 14 Peugeot Argentina @peugeotarg 84,172 8

67

Up 15 Tránsito Córdoba @TransitoCordoba 164,502 3

66

Down 16 Radionacional Argentina @NacionalAM870 115,423 1

66

No variation 17 Coca-Cola Argentina @CocaColaAr 302,041 0

66

No variation 18 Falabella Argentina @Falabella_ar 162,306 0

64

No variation 19 BBVA Banco Francés @BBVAFrancesArg 138,293 2

64

No variation 20 Citroën Argentina @citroenarg 71,940 2

63

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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