Twitter Local Brands - Argentina

Total: 133

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Greenpeace Argentina @GreenpeaceArg 427,744 72

81

No variation 2 Movistar Argentina @MovistarArg 272,012 31

76

Up 3 Nike Argentina @NikeArgentina 157,932 156

74

Down 4 Unlp Argentina @unlp 198,761 146

74

No variation 5 Buenos Aires Participación Ciudadana @BAPartCiudadana 250,576 58

71

Up 6 Personal @PersonalAr 405,088 3

70

Up 7 Frasespiolas Argentina @frasesmegustan 210,315 21

70

Up 8 Samsung Argentina @SamsungArg 309,934 6

69

Down 9 Losandes Argentina @LosAndesDiario 189,751 2

69

Down 10 McDonald's Argentina @McDonalds_Ar 310,863 6

69

Up 11 Diaadia Argentina @diaadiacomar 288,266 1

68

Down 12 Peugeot Argentina @peugeotarg 84,669 13

67

Down 13 Lagaceta Argentina @LaGacetaTucuman 198,477 1

67

Up 14 Claro Argentina @ClaroArgentina 348,937 0

67

Down 15 Garbarino @garbarino 499,080 1

67

No variation 16 Radionacional Argentina @NacionalAM870 115,535 1

66

No variation 17 Tránsito Córdoba @TransitoCordoba 170,610 3

65

No variation 18 Coca-Cola Argentina @CocaColaAr 306,101 0

65

Up 19 Citroën Argentina @citroenarg 72,172 5

64

Down 20 BBVA Banco Francés @BBVAFrancesArg 138,538 3

64

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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