Twitter Global Brands - Germania

Total: 318

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Mercedes-Benz @MercedesBenz 2,314,908 89

86

No variation 2 Puma @PUMA 1,559,840 198

84

No variation 3 Porsche @Porsche 1,613,346 170

80

No variation 4 BMW @BMW 1,550,717 99

80

No variation 5 ESA/Hubble @HUBBLE_space 511,108 88

76

No variation 6 adidas Running @adidasrunning 1,066,161 21

74

No variation 7 Transparency International @anticorruption 174,079 60

74

No variation 8 Lufthansa @lufthansa 369,072 28

71

Up 9 BMW i @BMWi 336,058 30

71

Down 10 Hugo Boss @HUGOBOSS 697,705 12

71

No variation 11 Deutsche Bank @DeutscheBank 680,411 5

70

No variation 12 Adidas @adidas 3,304,508 0

70

No variation 13 SAP @SAP 229,019 6

69

No variation 14 Siemens @Siemens 131,401 23

68

No variation 15 Karl Lagerfeld @KarlLagerfeld 1,490,799 0

67

Up 16 Siemens Energy & Automation @Siemens_Energy 117,993 5

66

Down 17 BMW Motorrad @BMWMotorrad 157,350 9

66

Up 18 BASF @BASF 57,494 14

64

Up 19 Germany Tourism @GermanyTourism 46,072 10

64

No variation 20 Bayer @Bayer 139,428 3

64

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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