Twitter Global Brands - Francia

Total: 476

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Chanel @CHANEL 13,504,947 199

89

No variation 2 Louis Vuitton @LouisVuitton 7,146,083 217

88

No variation 3 Christian Dior @Dior 8,232,571 128

86

No variation 4 Unesco (United Nations Educational, Scientific & Cultural Organization) @UNESCO 2,949,272 167

85

No variation 5 ESA (European Space Agency) @esa 807,749 49

80

No variation 6 Sephora @Sephora 2,114,666 18

79

No variation 7 Lacoste @LACOSTE 1,036,220 30

76

No variation 8 Jean Paul Gaultier @JPGaultier 1,530,292 33

76

No variation 9 FNAC @Fnac 214,078 187

75

No variation 10 Total @Total 725,881 40

74

No variation 11 Yves Saint Laurent @YSL 4,134,577 0

73

No variation 12 Givenchy @givenchy 915,973 15

73

Up 13 Cartier @Cartier 405,141 20

71

Down 14 Orange @orange 245,854 28

71

No variation 15 Paris Tourist Office @ParisJeTaime 312,935 17

71

Down 16 Peugeot @Peugeot 137,151 55

70

Up 17 Maison Martin Margiela @Margiela 278,967 30

70

Up 18 LVMH-Louis Vuitton Moët Hennessy @LVMH 77,484 59

69

Down 19 Cdiscount @Cdiscount 276,359 20

69

Up 20 Air France @AirFranceFR 568,936 3

68

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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