Twitter Global Brands - Brazil

Total: 72

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Petrobras @petrobras 510,270 39

73

Up 2 Cacau Show @cacaushow 232,177 92

71

Down 3 GOL @VoeGOLoficial 617,173 2

66

No variation 4 AZUL - Linhas Aéreas Brasileiras @azulinhasaereas 348,816 2

65

Down 5 Itaú @itau 579,562 0

65

Up 6 iFood @iFood 74,477 35

62

Down 7 Banco do Brasil @BancodoBrasil 134,320 0

62

Down 8 Ruffles Brasil @Ruffles_Oficial 61,913 22

62

Down 9 Bradesco @Bradesco 114,887 0

61

No variation 10 decolar.com @Decolar 210,447 0

61

No variation 11 Magazine Luiza @magazineluiza 145,641 0

60

No variation 12 Oi (Brasil Telecom) @digaoi 91,205 2

59

Up 13 Garoto @Garoto 341,730 2

59

Down 14 Skol @skol 223,521 0

59

No variation 15 O Boticário @oBoticario 161,720 2

58

No variation 16 Natura Brasil @naturanet 72,909 1

58

No variation 17 Pão de Açúcar @paodeacucar 68,845 0

56

No variation 18 Via Marte @viamarte 28,440 1

55

Up 19 Osklen @osklen 128,407 0

55

Up 20 99 @voude99 71,087 2

54

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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