Twitter Global Brands - Brazil

Total: 77

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Petrobras @petrobras 514,244 12

70

No variation 2 GOL @VoeGOLoficial 628,791 8

69

No variation 3 Oi (Brasil Telecom) @digaoi 93,357 66

68

No variation 4 Guaraná Antarctica @guarana 247,357 18

67

No variation 5 AZUL - Linhas Aéreas Brasileiras @azulinhasaereas 354,539 4

67

Up 6 Cacau Show @cacaushow 234,760 7

65

Down 7 Itaú @itau 579,562 0

64

No variation 8 Ambev @CervejariaAmbev 25,809 102

63

Up 9 Skol @skol 221,450 3

61

Down 10 Banco do Brasil @BancodoBrasil 134,320 0

61

No variation 11 decolar.com @Decolar 213,127 0

61

No variation 12 Magazine Luiza @magazineluiza 148,685 0

61

No variation 13 Bradesco @Bradesco 114,887 0

60

No variation 14 O Boticário @oBoticario 164,298 2

59

No variation 15 Natura Brasil @naturabroficial 77,166 1

58

No variation 16 Fini @finibrasil 32,092 14

57

Up 17 ADR Sales & Concepts @AJdeRaaf 58,918 0

57

Down 18 Pão de Açúcar @paodeacucar 69,620 0

56

Down 19 Osklen @osklen 127,983 0

56

No variation 20 Garoto @Garoto 340,583 0

55

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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