Twitter Brands & Organisations - Svizzera

Total: 184

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 World Health Organization (WHO) @WHO 4,173,288 284

87

No variation 2 FIFA @FIFAcom 11,702,816 79

86

No variation 3 WWF (World Wide Fund for Nature) @WWF 3,911,456 130

84

No variation 4 CERN @CERN 2,542,161 132

83

No variation 5 World Economic Forum @wef 3,243,281 28

82

No variation 6 OHCHR (Office of the United Nations High Commissioner for Human Rights) @UNHumanRights 1,876,592 89

81

No variation 7 Christian Louboutin @LouboutinWorld 3,036,071 48

79

No variation 8 International Committee of the Red Cross - ICRC @ICRC 2,248,876 67

79

Up 9 Arduino @arduino 253,159 20

71

Down 10 Hublot Genève @Hublot 652,339 37

71

No variation 11 TAG Heuer @TAGHeuer 373,461 25

70

No variation 12 Novartis @Novartis 229,578 14

70

No variation 13 World Trade Organization @wto 311,073 14

70

No variation 14 Credit Suisse @CreditSuisse 310,868 18

69

Up 15 International Labour Organization (ILO) @ilo 103,758 39

69

Up 16 ABB @ABBgroupnews 125,937 42

69

Down 17 Roche @Roche 171,455 10

69

Down 18 Doctors Without Borders/ Médecins Sans Frontières (MSF) @MSF 104,269 37

68

Up 19 IATA @IATA 160,391 13

68

Down 20 Patrón Tequila @Patron 235,431 45

68

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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