Linkedin Global Brands - Stati Uniti

Total: 6022

  # PROFILE FOLLOWERS INTERACTIONS (IN LAST 10 ITEMS) ranking
No variation 1 Procter & Gamble Procter & Gamble 2,303,988 8,246

100

No variation 2 J.P. Morgan Chase J.P. Morgan Chase 1,131,505 3,407

98

No variation 3 Merck Merck 714,896 5,640

96

No variation 4 Wells Fargo Wells Fargo 635,476 2,830

96

No variation 5 Goldman Sachs Goldman Sachs 969,267 6,414

95

No variation 6 Ford Ford 1,236,419 6,275

93

No variation 7 Citi Citi 1,503,606 4,470

91

No variation 8 Morgan Stanley Morgan Stanley 716,622 1,011

91

No variation 9 Bristol-Myers Squibb Bristol-Myers Squibb 437,707 3,519

91

Up 10 Microsoft Microsoft 3,228,005 3,290

90

No variation 11 Avon Products Avon Products 454,471 2,248

89

Down 12 U.S. Bank U.S. Bank 173,014 2,052

89

No variation 13 Motorola Motorola 365,175 1,651

88

Up 14 United Nations United Nations 699,576 7,518

85

No variation 15 Pfizer Pfizer 1,778,736 4,821

85

Down 16 Southwest Airlines Southwest Airlines 212,683 11,517

85

No variation 17 Nike Nike 1,348,747 3,571

83

Up 18 Benefit Cosmetics Benefit Cosmetics 179,347 4,978

81

Up 19 PNC Bank PNC Bank 135,512 1,796

81

Down 20 McKinsey & Company McKinsey & Company 1,331,381 4,693

81

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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