Linkedin Global Brands - Italia

Total: 69

  # PROFILE FOLLOWERS INTERACTIONS (IN LAST 10 ITEMS) ranking
No variation 1 Ferrari Ferrari 326,208 3,194

78

No variation 2 Ferrero Rocher Ferrero Rocher 213,351 351

77

No variation 3 FAO FAO 145,699 887

76

No variation 4 Generali Generali 108,410 1,122

75

No variation 5 Maserati Maserati 99,748 8,569

73

No variation 6 Versace Versace 78,528 3,684

72

No variation 7 Gucci Gucci 326,945 7,083

71

Up 8 Officine Panerai Officine Panerai 23,762 1,323

71

Down 9 Eni Eni 386,725 1,172

70

No variation 10 Diesel Diesel 121,816 2,789

70

No variation 11 Fiat Fiat 232,759 998

69

No variation 12 Prada Prada 256,144 331

67

Up 13 Bulgari Bulgari 206,984 3,988

67

Down 14 Lamborghini Lamborghini 143,261 3,992

67

Down 15 SDA Bocconi School of Management SDA Bocconi School of Management 69,265 504

66

No variation 16 BNL BNP Paribas BNL BNP Paribas 46,184 165

65

No variation 17 Giorgio Armani Giorgio Armani 125,688 2,499

65

Up 18 Enel Enel 149,298 678

64

Down 19 Alfa Romeo Alfa Romeo 45,266 2,016

63

No variation 20 Moleskine Moleskine 19,043 135

62

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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