Facebook Local Brands - Venezuela

Total: 28

Up 1 Cinex Cinex 350,484 480


Down 2 Psuv Venezuela Psuv Venezuela 260,232 512


No variation 3 Movistar Venezuela Movistar Venezuela 1,293,741 17


No variation 4 Nestlé Venezuela Nestlé Venezuela 111,266 253


No variation 5 BBVA Provincial BBVA Provincial 177,305 138


No variation 6 Banesco Banesco 219,418 77


No variation 7 Colados Heinz Venezuela Colados Heinz Venezuela 89,087 67


No variation 8 Mrw Venezuela Mrw Venezuela 6,323 1,192


No variation 9 Ministerio de Turismo de Venezuela Ministerio de Turismo de Venezuela 17,958 170


No variation 10 Trujillanos Futsal Trujillanos Futsal 8,088 534


Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

View more

2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
View more

3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

View more