Facebook Local Brands - Spagna

Total: 1776

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Facebook España Facebook España 1,589,078 227,506

83

No variation 2 Sony Pictures España Sony Pictures España 1,069,425 30,515

78

Up 3 Ybarra Ybarra 648,963 34,795

77

Down 4 Podemos Podemos 919,547 16,167

76

No variation 5 McDonald's España McDonald's España 999,085 17,464

76

Up 6 Volkswagen España Volkswagen España 541,090 25,260

76

Down 7 Policía España Policía España 535,390 19,603

75

Down 8 Primark España Primark España 971,033 10,130

75

Up 9 Mini España Mini España 401,653 19,451

74

Down 10 Burger King España Burger King España 921,988 6,721

74

Down 11 Samsung España Samsung España 1,125,411 5,298

73

Down 12 Kit kat Spain Kit kat Spain 536,877 13,749

73

No variation 13 Leroy Merlin España Leroy Merlin España 948,984 5,610

73

No variation 14 Starbucks España Starbucks España 678,039 9,527

73

Up 15 Ikea España Ikea España 1,224,908 2,985

73

Up 16 Nescafé Dolce Gusto España Nescafé Dolce Gusto España 276,292 19,547

73

Up 17 Bet365 España Bet365 España 327,866 12,071

73

Down 18 Dia España Dia España 811,583 4,971

73

Down 19 Ómnium Cultural Ómnium Cultural 190,022 16,904

72

Up 20 UNICEF España UNICEF España 137,586 21,458

72

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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