Facebook Local Brands - Messico

Total: 221

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Corona México Corona México 7,029,342 86,507

85

No variation 2 Volkswagen de México Volkswagen de México 4,912,742 79,382

84

Up 3 Cerveza Victoria México Cerveza Victoria México 3,110,434 135,966

84

Up 4 Sony Pictures Mexico Sony Pictures Mexico 3,532,059 66,331

83

Down 5 Starbucks Mexico Starbucks Mexico 3,792,522 68,669

83

Up 6 Toyota México Toyota México 3,479,663 50,188

82

Up 7 Cerveza Tecate Cerveza Tecate 2,898,722 52,525

82

Down 8 Mary Kay de México Mary Kay de México 3,657,727 34,778

81

Down 9 Converse Mexico Converse Mexico 5,466,582 21,281

81

Down 10 Andrea Andrea 4,703,996 23,417

81

Down 11 Cinépolis Cinépolis 11,327,456 4,409

80

Up 12 Walmart México Walmart México 6,326,314 8,672

79

No variation 13 Lyncott Lyncott 1,231,874 49,353

79

Down 14 Chokis Chokis 1,187,543 40,488

79

Down 15 PlayStation Latinoamérica PlayStation Latinoamérica 3,931,646 10,419

79

Down 16 Samsung Mexico Samsung Mexico 4,657,249 8,468

78

Down 17 Nissan México Nissan México 2,724,219 9,348

77

Down 18 Bonafont Bonafont 1,998,328 11,993

77

Up 19 Xbox Mexico Xbox Mexico 3,214,355 6,791

77

Down 20 Sams Club México Sams Club México 4,890,783 2,705

76

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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