Facebook Local Brands - Italia

Total: 327

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 IKEA Italia IKEA Italia 1,377,412 72,276

81

Up 2 Galbani Galbani 1,741,943 40,259

80

Down 3 Ilmeteo Italia Ilmeteo Italia 3,255,025 12,667

79

No variation 4 Audi Italia Audi Italia 1,486,027 30,085

79

No variation 5 Durex Italia Durex Italia 962,192 122,426

78

Up 6 Kinder Cioccolato Kinder Cioccolato 2,852,464 11,870

78

Up 7 Pandora Italia Pandora Italia 1,078,483 15,999

76

Down 8 Samsung Italia Samsung Italia 2,449,609 6,075

76

No variation 9 Renault Italia Renault Italia 531,336 23,375

75

Up 10 Volkswagen Italia Volkswagen Italia 1,353,804 7,302

75

Down 11 Land Rover Italia Land Rover Italia 573,543 17,373

75

Up 12 Pinomessina Italia Pinomessina Italia 687,476 8,931

74

Down 13 Carrefour Italia Carrefour Italia 1,189,278 6,355

74

Down 14 Polizia di Stato (Italia) Polizia di Stato (Italia) 370,003 15,951

73

Down 15 Homeaway Italia Homeaway Italia 175,694 31,057

73

Up 16 Avon Italia Avon Italia 440,739 11,500

73

Down 17 Focus Italia Focus Italia 1,273,606 3,077

73

No variation 18 Lindor Italia Lindor Italia 304,233 16,698

73

Up 19 nau! nau! 121,096 31,904

72

Up 20 BMW Italia BMW Italia 900,457 4,394

72

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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