Facebook Local Brands - India

Total: 244

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 ICICI Bank ICICI Bank 5,027,685 547,607

89

Down 2 Bharatiya Janata Party (BJP) Bharatiya Janata Party (BJP) 13,353,300 114,735

88

Up 3 Cadbury 5 Star Cadbury 5 Star 3,255,800 1,054,718

88

Down 4 Axis Bank Axis Bank 3,289,514 398,473

87

Up 5 Gillette India Gillette India 2,960,390 633,489

87

Down 6 Colgate India Colgate India 2,757,068 268,583

85

Down 7 Cafe Coffee Day Cafe Coffee Day 4,628,863 90,816

84

Down 8 eBay India eBay India 3,745,644 109,842

84

Up 9 Indian National Congress Indian National Congress 4,269,537 79,645

84

Up 10 National Geographic Channel India National Geographic Channel India 8,669,442 43,440

84

Down 11 State Bank of India State Bank of India 13,176,085 14,384

83

Up 12 Wego Bhārat Wego Bhārat 544,803 295,638

81

Up 13 Intel India Intel India 8,364,142 17,141

81

Down 14 Kurkure Kurkure 2,972,056 64,026

81

Down 15 Pizza Hut Celebrations Pizza Hut Celebrations 4,689,390 22,554

81

Up 16 LIC India Forever LIC India Forever 5,779,962 23,485

81

Down 17 Domino's Pizza India Domino's Pizza India 7,014,113 10,242

81

Down 18 htc india htc india 6,016,828 16,146

80

Down 19 Pepsi India Pepsi India 4,506,130 20,586

80

Up 20 HDFC Bank HDFC Bank 2,367,964 25,173

80

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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