Facebook Local Brands - Irlanda

Total: 38

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Primark Primark 1,037,699 5,144

73

No variation 2 Guinness Guinness 239,810 24,989

71

Up 3 Did Éire Did Éire 83,995 4,843

66

Down 4 Joe Éire Joe Éire 451,571 496

66

No variation 5 Thejournal Éire Thejournal Éire 307,094 149

62

Up 6 Tv3 Éire Tv3 Éire 112,885 302

61

Down 7 Carzone Carzone 56,936 820

61

Up 8 Entertainment Éire Entertainment Éire 131,390 227

60

No variation 9 Bank of Ireland Bank of Ireland 54,684 675

60

Down 10 Arnotts Arnotts 116,026 229

60

Down 11 Mercedes-Benz Ireland Mercedes-Benz Ireland 62,332 292

58

Down 12 Daft Éire Daft Éire 48,486 256

58

Down 13 Weddingsonline Éire Weddingsonline Éire 48,608 279

58

Up 14 Irishrail Éire Irishrail Éire 64,718 140

57

Up 15 Donedeal Éire Donedeal Éire 150,843 52

56

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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