Facebook Local Brands - Irlanda

Total: 39

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Primark Primark 1,020,939 4,750

73

Down 2 Guinness Guinness 233,523 23,406

73

Up 3 Arnotts Arnotts 110,405 5,869

68

Down 4 Joe Éire Joe Éire 447,091 349

65

Down 5 Thejournal Éire Thejournal Éire 302,844 519

65

Up 6 Debenhams Éire Debenhams Éire 110,665 1,267

64

Down 7 Breakingnews Éire Breakingnews Éire 217,257 366

63

No variation 8 Entertainment Éire Entertainment Éire 130,211 445

62

No variation 9 Carzone Carzone 56,090 658

60

No variation 10 Donedeal Éire Donedeal Éire 150,347 186

59

Up 11 Did Éire Did Éire 77,705 295

59

Down 12 Tv3 Éire Tv3 Éire 109,827 128

58

Up 13 Irishrail Éire Irishrail Éire 64,079 193

58

Up 14 Dcu Éire Dcu Éire 41,815 296

57

Down 15 Mercedes-Benz Ireland Mercedes-Benz Ireland 61,771 184

57

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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