Facebook Local Brands - Colombia

Total: 99

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Baileys Colombia Baileys Colombia 363,069 57,947

76

Down 2 Cerveza Poker Cerveza Poker 1,111,351 16,888

76

Up 3 Centro Democrático Centro Democrático 289,083 15,635

73

Down 4 Policía Colombia Policía Colombia 1,350,535 3,014

72

No variation 5 Eluniversal Colombia Eluniversal Colombia 465,296 2,307

70

No variation 6 Movistar Colombia Movistar Colombia 1,773,786 582

69

Up 7 FloresparaColombia FloresparaColombia 75,315 21,865

68

Down 8 Servicio Nacional de Aprendizaje (Sena) Servicio Nacional de Aprendizaje (Sena) 618,259 727

67

No variation 9 Rcn Colombia Rcn Colombia 366,945 478

65

No variation 10 Laopinion Colombia Laopinion Colombia 249,395 417

64

Up 11 Tenis Venus Tenis Venus 49,432 2,596

63

Up 12 Bancolombia Bancolombia 626,641 97

63

No variation 13 Instituto Humboldt Instituto Humboldt 66,798 543

61

Down 14 Lanacion Colombia Lanacion Colombia 165,178 188

61

Down 15 Corona Corona 113,870 204

60

No variation 16 PF Changs PF Changs 364 1,030

49

Up 17 Rmol Colombia Rmol Colombia 66,444 7

49

Up 18 Chapstick Colombia Chapstick Colombia 17 25,662

49

Up 19 Frank Pierce Frank Pierce 15,764 28

48

Down 20 Latam Colombia Latam Colombia 11,015 17

48

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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