Facebook Local Brands - Austria

Total: 48

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Webfail Österreich Webfail Österreich 343,771 7,155

79

No variation 2 Sat1 Österreich Sat1 Österreich 624,698 2,601

77

No variation 3 ZDDK (Zuerst denken-dann klicken) ZDDK (Zuerst denken-dann klicken) 588,859 1,857

76

No variation 4 Nivea Österreich Nivea Österreich 128,661 3,784

73

Up 5 Esprit Österreich Esprit Österreich 386,888 949

73

Down 6 Ichkoche Österreich Ichkoche Österreich 186,876 1,800

73

Up 7 Mediamarkt Österreich Mediamarkt Österreich 251,478 470

69

Up 8 Heute Österreich Heute Österreich 158,210 422

69

Up 9 Arbeiterkammer Österreich Arbeiterkammer Österreich 68,440 1,005

68

Down 10 Erste Bank und Sparkasse Erste Bank und Sparkasse 74,593 830

68

No variation 11 Unzensuriert Österreich Unzensuriert Österreich 35,651 973

66

Up 12 Nachrichten Österreich Nachrichten Österreich 80,775 357

66

Down 13 Hartlauer Österreich Hartlauer Österreich 26,051 1,031

65

Up 14 Kika Österreich Kika Österreich 45,082 437

64

Down 15 Upc Österreich Upc Österreich 50,587 361

64

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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