Facebook Local Brands - Argentina

Total: 119

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Frizzé Frizzé 2,369,893 61,163

81

Up 2 McDonald's Argentina McDonald's Argentina 2,878,162 23,943

80

Down 3 Greenpeace Argentina Greenpeace Argentina 2,676,801 24,084

80

Up 4 Samsung Argentina Samsung Argentina 2,889,884 10,477

78

Up 5 Claro Argentina Claro Argentina 2,875,331 12,971

77

Up 6 Falabella Argentina Falabella Argentina 1,594,056 4,362

74

Up 7 Easy Argentina Easy Argentina 727,487 7,927

74

No variation 8 Nestlé Argentina Nestlé Argentina 644,864 9,813

73

Up 9 Peugeot Argentina Peugeot Argentina 631,889 5,716

72

No variation 10 Rimmel Moda Rimmel Moda 317,098 11,157

72

Down 11 Citroën Argentina Citroën Argentina 595,139 4,785

72

No variation 12 Zonaprop Argentina Zonaprop Argentina 212,037 14,124

72

No variation 13 Dafiti Argentina Dafiti Argentina 1,536,141 1,620

71

Up 14 Losandes Argentina Losandes Argentina 781,636 1,931

71

Down 15 Honda Argentina Honda Argentina 862,473 2,858

71

Up 16 Buenos Aires Participación Ciudadana Buenos Aires Participación Ciudadana 371,019 5,475

71

Down 17 Garbarino Garbarino 2,570,553 533

70

Down 18 Ciudad Argentina Ciudad Argentina 1,285,083 864

70

Up 19 Tusecreto Argentina Tusecreto Argentina 340,113 2,350

69

Down 20 Lagaceta Argentina Lagaceta Argentina 585,969 902

68

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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