Facebook Global Brands - Regno Unito

Total: 638

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Burberry Burberry 17,306,747 103,260

95

Up 2 Aston Martin Aston Martin 6,908,548 58,184

91

Down 3 Rolls Royce Cars Rolls Royce Cars 4,408,043 75,150

89

No variation 4 Asos Asos 5,131,272 25,144

88

No variation 5 Jimmy Choo Jimmy Choo 3,535,813 38,418

87

Up 6 Unilever Unilever 3,665,985 59,940

87

Down 7 British Airways British Airways 3,021,148 29,851

87

Up 8 Asda Asda 1,904,723 37,142

86

Down 9 Dove Dove 27,721,977 4,542

86

No variation 10 Land Rover Land Rover 15,499,234 4,978

85

Up 11 Amnesty International Amnesty International 1,829,928 30,339

85

Down 12 Jaguar Jaguar 16,952,471 3,216

85

Up 13 Johnnie Walker Johnnie Walker 14,271,738 4,026

84

No variation 14 Cornetto Cornetto 11,429,191 5,971

84

Up 15 Cath Kidston Cath Kidston 766,147 42,142

84

Up 16 BBC Learning English BBC Learning English 3,186,383 7,671

83

Up 17 Cadbury Dairy Milk Cadbury Dairy Milk 16,269,234 4,766

83

Up 18 Grant's Whisky Grant's Whisky 1,905,134 13,849

83

Up 19 SportsDirect.com SportsDirect.com 2,397,078 8,251

82

Down 20 Bentley Bentley 2,461,372 9,320

82

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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