Facebook Global Brands - Svizzera

Total: 110

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Rolex Rolex 6,446,018 247,345

95

No variation 2 Patrón Tequila Patrón Tequila 4,300,553 84,086

91

No variation 3 Tissot Tissot 1,616,398 55,122

87

Up 4 Christian Louboutin Christian Louboutin 3,340,071 16,937

86

Down 5 Kit Kat Kit Kat 26,366,737 4,532

86

No variation 6 Hublot Genève Hublot Genève 3,925,953 10,682

85

No variation 7 Milka Milka 9,382,116 7,387

85

No variation 8 Audemars Piguet Audemars Piguet 1,504,604 22,508

84

Up 9 WWF (World Wide Fund for Nature) WWF (World Wide Fund for Nature) 3,043,842 11,731

84

Up 10 World Economic Forum World Economic Forum 4,975,380 3,040

84

Down 11 FIFA FIFA 3,564,887 5,251

82

Up 12 IWC Watches IWC Watches 1,814,583 9,157

82

Down 13 Swatch Swatch 5,207,380 3,076

82

Up 14 MSC Cruises MSC Cruises 4,506,419 3,117

81

Up 15 Novartis Novartis 279,901 33,562

81

Up 16 Omega Omega 1,495,385 7,172

80

Up 17 Doctors Without Borders/ Médecins Sans Frontières (MSF) Doctors Without Borders/ Médecins Sans Frontières (MSF) 1,393,239 5,544

80

Up 18 OHCHR (Office of the United Nations High Commissioner for Human Rights) OHCHR (Office of the United Nations High Commissioner for Human Rights) 1,854,662 3,367

80

Down 19 Longines Longines 2,155,654 2,918

79

Up 20 Napapijri Napapijri 585,817 9,568

79

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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