Facebook Global Brands - Svizzera

Total: 110

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Rolex Rolex 6,328,722 132,065

94

No variation 2 Patrón Tequila Patrón Tequila 4,298,411 40,759

89

No variation 3 Audemars Piguet Audemars Piguet 1,466,503 59,412

88

Up 4 IWC Watches IWC Watches 1,794,762 37,798

87

Down 5 Tissot Tissot 1,575,996 32,988

86

Up 6 Milka Milka 9,351,823 7,033

85

Up 7 Christian Louboutin Christian Louboutin 3,327,400 9,667

85

Down 8 WWF (World Wide Fund for Nature) WWF (World Wide Fund for Nature) 3,035,722 10,030

85

Up 9 Omega Omega 1,455,608 15,689

84

No variation 10 FIFA FIFA 3,495,498 6,339

84

Down 11 World Economic Forum World Economic Forum 4,762,485 2,269

83

Down 12 Mammut Mammut 695,566 21,966

83

Down 13 MSC Cruises MSC Cruises 4,431,353 3,566

82

Up 14 Hublot Genève Hublot Genève 3,833,063 2,574

82

Down 15 Nescafé Nescafé 36,566,807 459

82

Down 16 Longines Longines 2,107,964 4,036

82

Down 17 TAG Heuer TAG Heuer 3,096,065 2,327

81

Up 18 Nestlé Fitness Nestlé Fitness 5,315,234 2,370

81

Up 19 Doctors Without Borders/ Médecins Sans Frontières (MSF) Doctors Without Borders/ Médecins Sans Frontières (MSF) 1,373,704 5,037

81

Down 20 Jaeger-LeCoultre Jaeger-LeCoultre 732,838 9,248

80

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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