Facebook Global Brands - Svezia

Total: 57

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Nobel Prize Nobel Prize 3,954,859 9,469

85

No variation 2 Scania Scania 1,744,291 8,186

83

No variation 3 H&M H&M 33,066,355 317

83

No variation 4 TrueCaller TrueCaller 2,413,302 3,631

81

No variation 5 ABSOLUT ABSOLUT 7,213,806 962

80

Up 6 COS (Collection of Style) COS (Collection of Style) 433,127 10,232

79

Up 7 Make Up Store Make Up Store 137,110 19,726

78

Down 8 Daniel Wellington Daniel Wellington 867,540 1,425

76

No variation 9 Happy Socks Happy Socks 576,733 1,882

76

No variation 10 Hasselblad Hasselblad 334,496 3,006

75

No variation 11 K-Swiss K-Swiss 764,974 457

72

No variation 12 Electrolux Electrolux 4,495,938 83

72

Up 13 SKF SKF 347,887 953

71

Down 14 Hästens Hästens 347,011 962

71

No variation 15 & Other Stories & Other Stories 260,913 633

70

No variation 16 Rebtel Rebtel 225,545 247

68

Up 17 Atlas Copco Atlas Copco 41,097 1,508

66

Up 18 iZettle iZettle 561,134 253

65

No variation 19 SAS (Scandinavian Airlines System) SAS (Scandinavian Airlines System) 1,225,651 13

65

Down 20 Propellerhead Propellerhead 104,085 177

64

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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