Facebook Global Brands - Spagna

Total: 1610

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Zara Zara 26,414,172 15,733

91

Up 2 Bershka Bershka 10,833,449 16,515

89

Down 3 Pull & Bear Pull & Bear 6,602,457 19,633

88

No variation 4 Estrella Damm Estrella Damm 787,286 146,514

88

Down 5 Mango Mango 10,814,676 7,350

86

Down 6 Massimo Dutti Massimo Dutti 3,851,798 17,345

86

No variation 7 Hawkers Hawkers 6,214,509 8,278

85

Up 8 Torres Torres 753,287 64,532

85

Up 9 Stradivarius Stradivarius 5,266,655 3,371

83

No variation 10 Royal Caribbean España Royal Caribbean España 4,336,919 4,257

82

Up 11 Sybilla Sybilla 909,655 12,632

81

Up 12 Voyage Prive España Voyage Prive España 2,145,448 4,877

81

Up 13 Seat España Seat España 5,229,507 2,101

81

Down 14 Tous Tous 1,645,035 6,200

80

Up 15 Voll-Damm Voll-Damm 177,840 52,541

80

Up 16 Zara Home Zara Home 2,083,761 3,968

80

Up 17 Ciudadanos Ciudadanos 324,037 23,779

80

Up 18 TheRanking TheRanking 4,386,771 2,159

80

No variation 19 Donuts Donuts 408,486 25,119

80

Down 20 L´Óreal Professionnel L´Óreal Professionnel 5,982,493 1,305

80

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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