Facebook Global Brands - Spagna

Total: 1606

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Zara Zara 26,108,241 23,669

93

Up 2 Estrella Damm Estrella Damm 771,766 200,811

89

Down 3 Pull & Bear Pull & Bear 6,416,318 21,028

89

Up 4 Hawkers Hawkers 6,134,940 10,492

87

Up 5 Mango Mango 10,732,560 4,874

86

Down 6 Massimo Dutti Massimo Dutti 3,759,496 14,370

86

Up 7 BBVA BBVA 18,779,143 1,404

84

Up 8 Bershka Bershka 10,694,451 2,085

84

Up 9 Torres Torres 749,662 33,989

84

No variation 10 Stradivarius Stradivarius 5,097,034 4,025

84

Down 11 Desigual Desigual 7,339,538 2,072

83

Up 12 Chupa Chups Chupa Chups 6,713,977 3,917

82

Up 13 Lacasitos Lacasitos 760,274 13,894

82

Down 14 Tous Tous 1,554,486 6,144

81

Up 15 Zara Home Zara Home 2,041,089 3,869

81

Up 16 Conguitos Conguitos 457,778 18,555

81

Up 17 Cruzcampo Cruzcampo 367,111 20,373

81

Up 18 Voyage Prive España Voyage Prive España 2,060,026 3,331

81

Up 19 L´Óreal Professionnel L´Óreal Professionnel 5,903,109 1,257

81

Down 20 Royal Caribbean España Royal Caribbean España 4,303,950 2,070

80

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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