Facebook Global Brands - I Paesi Bassi

Total: 111

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Shell Shell 7,286,921 29,911

90

No variation 2 Tommy Hilfiger Tommy Hilfiger 11,777,982 19,321

89

Up 3 IKEA Foundation IKEA Foundation 1,247,846 80,236

87

Down 4 Philips Philips 9,056,117 9,731

87

No variation 5 Adidas Originals Adidas Originals 31,483,565 794

84

No variation 6 Greenpeace Greenpeace 2,890,612 4,860

82

No variation 7 G-Star Raw G-Star Raw 2,333,231 6,857

81

No variation 8 PrimaDonna PrimaDonna 231,115 8,863

76

Up 9 Suitsupply Suitsupply 466,753 4,154

76

Down 10 I amsterdam I amsterdam 780,091 2,073

76

No variation 11 Orangina International Orangina International 1,551,652 1,301

75

Up 12 Viktor & Rolf Viktor & Rolf 307,634 4,183

75

Down 13 Hunkemöller Hunkemöller 1,683,072 1,025

75

No variation 14 Scotch & Soda Scotch & Soda 348,946 2,824

74

No variation 15 Marie Jo Marie Jo 189,923 4,148

74

Up 16 Moccona Moccona 174,371 4,625

73

Up 17 Zeeman Zeeman 333,256 1,776

73

Up 18 Transavia.com Transavia.com 1,224,570 613

73

Down 19 Heineken Heineken 23,484,810 15

72

Down 20 Signal Signal 2,748,876 285

72

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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