Facebook Global Brands - Messico

Total: 63

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Cerveza Modelo Cerveza Modelo 4,342,781 441,890

95

No variation 2 Cinemex Cinemex 7,617,456 9,026

87

No variation 3 Volaris Volaris 3,624,951 10,298

85

No variation 4 Liverpool Liverpool 4,706,133 5,949

85

No variation 5 Cerveza Indio Cerveza Indio 2,726,402 11,394

84

No variation 6 Hoteles City Hoteles City 1,080,677 15,460

83

Up 7 Visit Mexico Visit Mexico 5,337,943 3,730

82

Down 8 Suburbia Suburbia 3,944,825 3,121

82

Down 9 Telcel Telcel 5,218,520 1,709

82

Up 10 Flexi Flexi 2,160,197 6,407

81

Down 11 Cerveza Sol Cerveza Sol 796,889 12,220

81

Up 12 el Jimador Tequila el Jimador Tequila 1,798,859 3,491

79

Down 13 Corona Corona 1,731,722 2,473

79

Up 14 Corona Extra Europe Corona Extra Europe 14,767,611 261

77

Up 15 Jose Cuervo Jose Cuervo 3,148,445 727

77

Down 16 Jarritos Jarritos 2,238,691 1,205

77

Down 17 Dos Equis Dos Equis 4,230,127 968

77

No variation 18 Linio Linio 5,932,372 550

76

No variation 19 Elektra Elektra 3,566,580 332

75

No variation 20 Coors Light Coors Light 203,691 6,364

75

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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