Facebook Global Brands - Germania

Total: 239

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Adidas Adidas 31,550,841 37,217

95

No variation 2 Mercedes-Benz Mercedes-Benz 20,882,209 7,965

90

Up 3 Porsche Porsche 11,402,071 11,393

89

Down 4 Puma Puma 18,636,618 7,148

88

No variation 5 BMW BMW 20,177,681 3,901

88

No variation 6 adidas Running adidas Running 7,903,577 10,491

87

Up 7 adidas Skateboarding adidas Skateboarding 3,138,585 26,659

87

No variation 8 New Yorker New Yorker 3,423,040 14,570

86

No variation 9 Kinder Riegel Kinder Riegel 2,045,225 23,985

86

Up 10 ESA/Hubble ESA/Hubble 2,313,648 22,499

86

Up 11 Hugo Boss Hugo Boss 7,950,325 5,191

86

Up 12 Trivago Trivago 10,255,563 3,138

86

Down 13 Volkswagen Volkswagen 31,693,073 1,522

86

Down 14 Allianz Allianz 1,188,592 29,703

85

Down 15 adidas Soccer adidas Soccer 28,429,347 1,628

85

Up 16 Davidoff Café Davidoff Café 607,230 49,799

84

Up 17 Germany Tourism Germany Tourism 2,359,387 9,869

84

Up 18 Nivea Nivea 20,888,748 1,658

83

Down 19 Knorr Knorr 12,146,967 8,090

83

Up 20 Braun Braun 1,662,135 11,955

82

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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