Facebook Global Brands - Germania

Total: 244

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Adidas Adidas 33,856,942 32,757

94

No variation 2 Mercedes-Benz Mercedes-Benz 20,973,347 10,161

90

Up 3 Deichmann Deichmann 7,343,025 19,770

88

Down 4 Puma Puma 19,598,127 7,935

88

Up 5 Zalando Zalando 5,909,952 15,360

87

No variation 6 adidas Running adidas Running 8,196,185 12,291

87

Down 7 Hugo Boss Hugo Boss 8,160,871 8,282

86

No variation 8 Trivago Trivago 12,573,236 7,536

86

No variation 9 ESA/Hubble ESA/Hubble 2,394,288 22,258

85

No variation 10 New Yorker New Yorker 3,446,902 9,531

84

Up 11 BMW BMW 20,261,382 1,072

84

No variation 12 Volkswagen Volkswagen 33,238,194 988

83

Down 13 Porsche Porsche 11,629,121 1,421

83

No variation 14 Escada Escada 690,125 34,417

82

No variation 15 Braun Braun 1,733,009 12,156

82

Up 16 Knorr Knorr 12,469,942 9,279

81

No variation 17 adidas Soccer adidas Soccer 28,583,924 1,139

81

Up 18 Davidoff Café Davidoff Café 608,912 20,518

81

Down 19 Kinder Riegel Kinder Riegel 2,047,959 5,387

81

Down 20 BMW Motorrad BMW Motorrad 3,080,208 3,026

81

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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