Facebook Global Brands - Finlandia

Total: 41

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Nokia Nokia 13,452,010 7,638

88

No variation 2 Fingersoft Fingersoft 4,781,378 6,589

85

No variation 3 Finlandia Vodka Finlandia Vodka 1,500,296 758

75

No variation 4 Polarpersonaltrainer Polarpersonaltrainer 984,676 109

69

No variation 5 Jolla Jolla 103,910 1,179

68

Up 6 Chapman Chapman 31,112 1,138

65

No variation 7 WOT Services WOT Services 129,096 448

65

No variation 8 F-Secure F-Secure 226,583 105

65

Down 9 kone kone 26,556 919

65

No variation 10 Startup Sauna Startup Sauna 28,835 307

61

No variation 11 Tuxera Tuxera 16,727 162

58

No variation 12 Valkee Valkee 11,774 109

54

No variation 13 Futurice Futurice 5,250 124

54

No variation 14 Miradore Miradore 11,368 72

54

No variation 15 Nosto Nosto 5,050 119

54

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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