Facebook Global Brands - Canada

Total: 304

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Blackberry Blackberry 26,567,497 987

83

No variation 2 Aldo Aldo 4,797,575 2,532

82

No variation 3 Woodland Woodland 3,202,468 4,082

81

Up 4 Lululemon Athletica Lululemon Athletica 2,038,688 3,820

80

No variation 5 Four Seasons Four Seasons 733,361 9,779

80

Down 6 Topshop Topshop 4,290,969 1,757

80

No variation 7 Etam Etam 1,465,523 4,001

79

No variation 8 Sour Patch Kids Sour Patch Kids 3,736,077 1,119

78

No variation 9 Womanandhome Womanandhome 1,227,589 2,535

78

No variation 10 Memrise Memrise 780,656 3,884

78

No variation 11 Parrot Parrot 959,212 3,192

77

No variation 12 Fairmont Hotels Fairmont Hotels 317,809 7,125

77

No variation 13 HootSuite HootSuite 778,807 1,510

75

No variation 14 Fitstar Fitstar 71,825 14,285

75

Up 15 Trafalgar Trafalgar 249,838 3,436

74

No variation 16 Tipjunkie Tipjunkie 239,627 2,660

74

No variation 17 Mate1.com Mate1.com 179,739 5,383

74

Down 18 Oxfordjournals Oxfordjournals 1,112,493 797

74

No variation 19 Scotiabank Scotiabank 776,915 906

74

No variation 20 Canada Goose Canada Goose 470,926 1,672

74

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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