Facebook Global Brands - Brazil

Total: 63

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Cacau Show Cacau Show 9,609,667 927,517

98

No variation 2 Skol Skol 12,617,627 344,713

97

Up 3 Eudora Eudora 4,660,365 291,241

94

Down 4 Via Marte Via Marte 3,552,371 413,422

94

No variation 5 Ruffles Brasil Ruffles Brasil 2,612,329 350,295

93

Up 6 Risqué Risqué 7,557,828 126,650

93

Down 7 Natura Brasil Natura Brasil 13,519,333 52,102

92

Down 8 Hotel Urbano Hotel Urbano 12,337,696 31,977

92

No variation 9 O Boticário O Boticário 13,929,236 14,312

90

Up 10 Guaraná Antarctica Guaraná Antarctica 15,962,723 5,927

86

Up 11 Dafiti Dafiti 11,259,054 4,583

86

Up 12 Garoto Garoto 12,611,068 5,212

85

Up 13 Magazine Luiza Magazine Luiza 6,379,288 6,050

85

Up 14 Fini Fini 5,131,733 8,722

85

No variation 15 Pão de Açúcar Pão de Açúcar 1,432,951 25,240

84

Up 16 Zaxy Zaxy 1,244,461 27,240

84

Down 17 Petrobras Petrobras 1,856,707 22,147

83

No variation 18 decolar.com decolar.com 11,108,004 1,912

83

No variation 19 TNT Energy Drink TNT Energy Drink 1,942,352 14,340

81

No variation 20 Natura Natura 13,514,485 1,360

80

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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