Facebook Global Brands - Brazil

Total: 63

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Cacau Show Cacau Show 9,517,856 766,353

99

No variation 2 Skol Skol 12,582,944 194,343

96

No variation 3 O Boticário O Boticário 13,679,134 79,746

95

Up 4 Natura Brasil Natura Brasil 13,258,848 48,364

93

Down 5 Via Marte Via Marte 3,540,758 176,690

93

Down 6 Guaraná Antarctica Guaraná Antarctica 16,007,505 41,711

92

Up 7 Eudora Eudora 4,568,575 66,838

91

No variation 8 Garoto Garoto 12,638,221 29,943

91

Up 9 Hotel Urbano Hotel Urbano 12,272,647 4,571

87

Up 10 Risqué Risqué 7,531,875 8,993

86

Up 11 Zaxy Zaxy 1,218,801 40,863

86

No variation 12 Magazine Luiza Magazine Luiza 5,732,515 6,497

86

Down 13 Petrobras Petrobras 1,817,254 23,573

85

No variation 14 Dafiti Dafiti 10,996,491 2,394

84

Up 15 Itaú Itaú 9,127,996 2,605

84

Up 16 BebeStore BebeStore 2,817,965 8,519

84

Down 17 decolar.com decolar.com 10,892,512 1,976

84

Down 18 Pão de Açúcar Pão de Açúcar 1,411,142 14,259

83

Down 19 Ruffles Brasil Ruffles Brasil 2,535,132 7,890

83

Up 20 Kanui Kanui 6,805,397 1,959

83

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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