Facebook Global Brands - Australia

Total: 109

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Billabong Billabong 4,447,159 4,932

82

No variation 2 Black Milk Clothing Black Milk Clothing 742,038 4,461

78

Up 3 Lorna Jane Lorna Jane 1,116,500 1,171

75

Up 4 Surfer Girl Surfer Girl 3,074,128 463

75

Up 5 Alfemminile Alfemminile 684,864 1,020

74

Down 6 Qantas Qantas 1,192,971 512

74

No variation 7 Pepperstone Pepperstone 45,222 25,265

73

No variation 8 Arnott's Tim Tam Arnott's Tim Tam 381,129 1,562

71

Up 9 Bonds Bonds 944,924 269

71

Down 10 Triangl Triangl 263,000 1,060

70

Up 11 Virgin Australia Virgin Australia 695,362 133

68

Down 12 S P Jain School of Global Management S P Jain School of Global Management 275,856 235

67

Down 13 Atlassian Atlassian 163,117 237

65

Up 14 Shoes of Prey Shoes of Prey 259,996 151

65

Up 15 Take 3 Take 3 35,348 656

64

Down 16 99designs 99designs 184,527 125

64

No variation 17 Envato Tuts+ Envato Tuts+ 213,419 94

63

Up 18 Tigerlily Tigerlily 58,878 244

62

Down 19 Rexona Rexona 11,734,314 739

61

No variation 20 Ansell Ansell 2,300 5,749

61

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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