Facebook Brands & Organisations - Regno Unito

Total: 1140

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Burberry Burberry 17,306,747 103,260

88

No variation 2 Aston Martin Aston Martin 6,908,548 58,184

84

No variation 3 Rolls Royce Cars Rolls Royce Cars 4,408,043 75,150

83

Up 4 Asos Asos 5,133,798 32,699

82

Up 5 B&M Stores B&M Stores 1,136,250 127,507

82

Down 6 Coca-Cola Great Britain Coca-Cola Great Britain 2,473,567 63,365

82

Down 7 Jimmy Choo Jimmy Choo 3,535,813 38,418

81

Down 8 British Airways British Airways 3,021,148 29,851

80

Down 9 Unilever Unilever 3,668,475 59,949

80

No variation 10 Asda Asda 1,906,176 39,641

80

Down 11 Dove Dove 27,721,977 4,542

80

Down 12 Land Rover Land Rover 15,499,234 4,978

79

Down 13 Amnesty International Amnesty International 1,829,928 30,339

79

Up 14 Gearbest Gearbest 3,171,850 12,919

79

Down 15 Johnnie Walker Johnnie Walker 14,274,878 4,494

79

Down 16 Jaguar Jaguar 16,952,471 3,216

78

Down 17 Cornetto Cornetto 11,432,396 5,970

78

Down 18 Cambridge English Language Assessment Cambridge English Language Assessment 2,527,667 13,814

78

Down 19 Cath Kidston Cath Kidston 766,147 42,142

78

No variation 20 Cadbury Dairy Milk Cadbury Dairy Milk 16,269,234 4,766

77

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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