Facebook Brands & Organisations - Italia

Total: 503

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Ferrari Ferrari 16,602,795 31,673

85

Up 2 Gucci Gucci 16,784,848 13,036

83

Down 3 Lamborghini Lamborghini 12,522,088 17,233

83

No variation 4 Giorgio Armani Giorgio Armani 8,277,337 28,408

82

Up 5 Dolce&Gabbana Dolce&Gabbana 11,285,954 13,516

82

Down 6 Versace Versace 4,978,313 26,947

81

No variation 7 Nutella Nutella 32,149,680 3,594

80

Down 8 Diesel Diesel 4,702,716 23,012

80

Down 9 Ray-Ban Ray-Ban 14,785,138 3,997

80

Down 10 Kinder Cioccolato Kinder Cioccolato 2,878,236 29,440

80

Down 11 Intimissimi Intimissimi 2,904,265 29,457

80

Up 12 Calzedonia Calzedonia 3,345,285 20,080

79

Up 13 Galbani Galbani 1,747,201 32,442

79

Down 14 Ferrero Rocher Ferrero Rocher 20,688,791 4,603

79

Up 15 Prada Prada 6,361,085 5,437

78

Up 16 Officine Panerai Officine Panerai 1,281,507 26,168

78

Down 17 Franklin & Marshall Franklin & Marshall 657,123 63,828

78

Down 18 Audi Italia Audi Italia 1,492,217 19,146

78

Down 19 Maserati Maserati 5,559,759 5,651

77

Down 20 Durex Italia Durex Italia 970,924 122,278

77

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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