Facebook Brands & Organisations - Italia

Total: 512

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Prada Prada 6,263,136 195,580

87

Down 2 Lamborghini Lamborghini 12,468,907 63,467

86

No variation 3 Ferrari Ferrari 16,599,744 32,525

85

Up 4 Giorgio Armani Giorgio Armani 8,239,279 48,192

84

Down 5 Gucci Gucci 16,518,631 16,605

83

Down 6 Maserati Maserati 5,543,711 55,628

83

No variation 7 Ferrero Rocher Ferrero Rocher 20,623,444 9,127

81

Up 8 Intimissimi Intimissimi 2,829,990 44,807

81

Down 9 Dolce&Gabbana Dolce&Gabbana 11,182,402 9,338

81

No variation 10 IKEA Italia IKEA Italia 1,362,295 66,922

81

Up 11 Versace Versace 4,897,712 20,369

81

Up 12 Ray-Ban Ray-Ban 14,602,587 6,581

81

Down 13 Diesel Diesel 4,683,989 21,134

80

Down 14 Calzedonia Calzedonia 3,251,196 21,111

80

Down 15 Bulgari Bulgari 4,250,894 16,722

80

Up 16 Galbani Galbani 1,741,656 38,398

80

Down 17 Nutella Nutella 32,077,396 2,144

79

Up 18 Durex Italia Durex Italia 962,274 122,436

78

Up 19 Kiko Make Up Milano Kiko Make Up Milano 4,269,269 9,616

78

Down 20 Ducati Ducati 3,372,228 7,774

78

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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