Facebook Brands & Organisations - India

Total: 518

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Cadbury 5 Star Cadbury 5 Star 3,246,887 972,238

89

Down 2 Fastrack Fastrack 9,257,657 266,673

89

No variation 3 Cadbury Celebrations Cadbury Celebrations 4,765,746 589,770

87

Up 4 ICICI Bank ICICI Bank 5,008,426 256,482

87

Up 5 Cadbury Bournville Cadbury Bournville 3,829,231 567,547

87

Down 6 Gillette India Gillette India 2,964,805 633,860

87

Down 7 Axis Bank Axis Bank 3,281,606 307,033

87

Up 8 Bharatiya Janata Party (BJP) Bharatiya Janata Party (BJP) 13,154,102 57,159

86

No variation 9 Colgate India Colgate India 2,755,293 401,361

86

Down 10 eBay India eBay India 3,743,401 155,003

85

No variation 11 Domino's Pizza India Domino's Pizza India 6,995,610 62,128

85

Up 12 Jabong Jabong 4,079,136 77,498

84

Up 13 Shoppers Stop Shoppers Stop 10,300,232 36,349

84

Down 14 Kingfisher Kingfisher 7,413,822 62,992

84

Up 15 State Bank of India State Bank of India 13,080,499 18,241

83

Down 16 Flipkart Flipkart 7,575,564 30,098

83

Up 17 Pepsi India Pepsi India 4,466,559 91,989

83

Down 18 Chevrolet India Chevrolet India 1,462,530 203,775

83

No variation 19 Intel India Intel India 8,295,795 30,761

83

Up 20 CaratLane CaratLane 1,664,677 79,973

82

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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