Alianzo Rank Local Brands - Brazil

Total: 721

  # PROFILE
No variation 1 Lojas Renner Lojas Renner 16 59 79 75 74 88 76 79 58 0 0 0
No variation 2 MRV Engenharia MRV Engenharia 1 73 74 66 72 75 0 51 56 0 62 0
No variation 3 FGV FGV 0 60 62 63 82 82 35 49 60 0 0 0
Up 4 Claro Brasil Claro Brasil 0 77 60 94 0 52 0 0 71 0 0 0
Down 5 Porto Seguro Porto Seguro 43 45 68 66 69 79 0 58 49 0 0 0
Up 6 Caixa Econômica Federal Caixa Econômica Federal 0 60 89 68 1 12 0 0 67 0 0 0
Down 7 Bob's Bob's 0 55 77 73 31 6 0 50 50 0 0 0
No variation 8 Descomplica Descomplica 1 59 72 92 0 81 53 55 34 0 0 0
No variation 9 Ipiranga Ipiranga 0 52 75 73 65 0 0 46 41 0 0 0
No variation 10 UFRGS UFRGS 0 55 62 63 41 0 0 0 64 0 0 0
No variation 11 Ricardo Eletro.com Ricardo Eletro.com 0 57 73 0 0 64 0 44 47 0 0 0
Up 12 Banrisul Banrisul 1 49 65 57 0 8 28 27 51 0 0 0
No variation 13 Fiat Automóveis Brasil Fiat Automóveis Brasil 0 59 81 95 0 60 0 70 0 0 0 0
Down 14 Greenpeace Brasil Greenpeace Brasil 0 80 76 68 0 83 0 53 0 0 0 0
No variation 15 Vou de Marisa Vou de Marisa 65 46 85 63 0 0 0 79 0 0 0 0
Up 16 Posthaus Posthaus 64 51 77 59 0 84 56 63 0 0 0 0
No variation 17 Riachuelo Riachuelo 1 64 77 71 0 0 0 81 0 0 0 0
Down 18 Burger King Brasil Burger King Brasil 0 58 89 80 0 0 0 56 0 0 0 0
Up 19 Submarino Submarino 1 67 71 71 0 57 48 64 0 0 0 0
Down 20 CVC Viagens CVC Viagens 0 59 83 70 0 54 32 56 0 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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