Alianzo Rank Global Brands - Svizzera

Total: 141

  # PROFILE
No variation 1 Doctors Without Borders/ Médecins Sans Frontières (MSF) Doctors Without Borders/ Médecins Sans Frontières (MSF) 12 71 74 63 71 53 53 74 82 0 67 0
Up 2 World Economic Forum World Economic Forum 81 84 75 77 74 86 38 0 83 0 68 0
Up 3 IWC Watches IWC Watches 63 69 75 64 76 75 48 77 58 0 35 58
Down 4 TAG Heuer TAG Heuer 2 71 76 65 66 80 0 78 73 0 34 0
Up 5 FIFA FIFA 0 90 80 94 0 0 0 0 97 0 0 0
Down 6 Swatch Swatch 22 60 72 54 56 51 60 78 72 76 70 61
No variation 7 Swiss International Air Lines Swiss International Air Lines 54 70 63 66 1 72 0 74 81 0 30 0
Up 8 World Health Organization (WHO) World Health Organization (WHO) 0 89 47 64 0 75 0 56 91 0 0 0
Up 9 Nespresso Nespresso 0 59 70 88 47 57 64 75 72 0 0 1
Down 10 WWF (World Wide Fund for Nature) WWF (World Wide Fund for Nature) 0 87 78 64 78 76 0 0 84 0 0 0
Up 11 Christian Louboutin Christian Louboutin 0 81 78 0 71 0 56 88 73 0 0 0
Up 12 Omega Omega 0 68 73 66 52 0 19 78 72 0 32 0
Down 13 Nestlé Nestlé 1 67 68 46 78 37 49 47 88 0 57 0
Down 14 Kit Kat Kit Kat 0 62 76 61 0 62 47 53 81 91 0 0
Up 15 Chopard Chopard 45 65 74 62 0 40 55 76 56 0 0 61
Up 16 International Committee of the Red Cross - ICRC International Committee of the Red Cross - ICRC 1 81 70 65 64 41 0 0 80 0 42 69
Down 17 OHCHR (Office of the United Nations High Commissioner for Human Rights) OHCHR (Office of the United Nations High Commissioner for Human Rights) 0 81 74 61 0 61 0 55 67 0 0 0
No variation 18 Novartis Novartis 0 70 67 49 86 0 49 47 75 0 36 0
No variation 19 Jaeger-LeCoultre Jaeger-LeCoultre 0 60 74 57 0 53 52 57 66 0 0 69
Up 20 ABB ABB 62 68 66 64 84 46 0 0 75 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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