Alianzo Rank Global Brands - Spagna

Total: 2126

  # PROFILE
No variation 1 Mango Mango 23 70 79 79 74 53 65 85 71 73 0 63
Up 2 Bershka Bershka 67 68 79 71 0 32 62 83 65 70 0 51
Down 3 Zara Zara 0 74 85 66 0 38 49 68 73 65 31 69
Up 4 El Corte Inglés El Corte Inglés 74 63 69 63 74 76 63 68 75 0 0 0
Up 5 Desigual Desigual 50 60 82 70 66 70 48 77 60 46 36 38
Down 6 Pull & Bear Pull & Bear 66 67 82 66 63 0 50 63 62 0 34 58
No variation 7 Iberia Iberia 74 67 61 72 69 25 52 55 74 0 37 0
No variation 8 Vueling Vueling 68 64 59 62 65 38 44 67 73 0 0 0
No variation 9 BBVA BBVA 47 62 76 56 77 69 24 43 70 0 0 0
Up 10 Massimo Dutti Massimo Dutti 0 62 78 69 63 11 57 59 61 54 0 45
Down 11 Iberdrola Iberdrola 67 64 64 50 65 35 27 54 69 0 34 0
No variation 12 IE Business School IE Business School 15 62 64 53 71 74 49 57 65 0 61 40
No variation 13 AirEuropa AirEuropa 63 68 64 60 57 60 36 0 76 0 0 0
Up 14 Orbea Orbea 14 56 64 83 28 27 35 54 57 32 32 49
Down 15 Tous Tous 13 61 75 71 57 0 0 75 47 0 0 0
No variation 16 Ciudadanos Ciudadanos 0 75 73 74 60 0 0 67 41 0 53 0
No variation 17 Telepizza Telepizza 0 63 69 40 51 50 42 66 56 0 0 0
Up 18 Ambar Ambar 50 62 67 50 45 25 37 58 53 0 0 0
Down 19 Stradivarius Stradivarius 0 62 77 56 56 37 56 63 41 0 0 66
Up 20 Riu Hotels & Resorts Riu Hotels & Resorts 0 61 75 60 66 78 58 69 37 0 42 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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