Alianzo Rank Global Brands - Germania

Total: 386

  # PROFILE
Up 1 Adidas Adidas 24 85 87 84 82 67 59 90 91 91 0 74
Up 2 Mercedes-Benz Mercedes-Benz 62 88 85 87 1 96 66 92 90 0 0 80
Down 3 BMW BMW 72 82 68 91 75 99 53 94 93 51 0 75
Up 4 Lufthansa Lufthansa 45 71 72 77 42 74 60 77 87 0 0 73
Down 5 Porsche Porsche 0 81 80 89 70 78 70 67 86 0 0 0
No variation 6 Siemens Siemens 43 70 71 68 89 43 0 52 86 0 0 63
No variation 7 Hugo Boss Hugo Boss 1 73 79 25 63 89 52 79 75 0 0 62
Up 8 Leica Camera Leica Camera 84 53 71 75 33 60 65 59 73 32 53 60
Down 9 Daimler Daimler 75 63 76 68 85 0 0 51 80 0 0 0
Up 10 Bayer Bayer 0 70 70 53 75 40 34 47 89 0 30 0
Up 11 Karl Lagerfeld Karl Lagerfeld 0 68 75 59 0 16 0 86 78 0 0 0
Down 12 Puma Puma 0 82 81 82 73 57 66 89 35 81 0 69
No variation 13 Zalando Zalando 50 53 78 62 69 46 68 73 63 0 0 0
Up 14 BMW Motorrad BMW Motorrad 0 69 82 79 0 67 55 57 64 0 0 0
No variation 15 adidas Running adidas Running 0 77 80 76 0 0 0 0 91 0 0 0
Down 16 SAP SAP 75 71 66 62 86 72 38 0 80 0 0 0
Down 17 Audi International Audi International 5 56 67 0 80 75 79 59 88 0 0 1
No variation 18 New Yorker New Yorker 0 49 80 58 0 64 48 75 63 0 27 0
No variation 19 Smart Smart 50 48 69 68 0 0 61 64 63 0 0 70
No variation 20 Deutsche Bank Deutsche Bank 8 71 63 63 62 33 0 0 81 0 54 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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